Analytics Overview gives you a quick performance summary for your integrated apps. You can use it to review downloads, revenue, conversion, organic visibility, ratings, and ranked keyword trends from one dashboard.
Analytics Overview is useful when you want to understand how an app is performing at a high level before opening more detailed reports.
What Analytics Overview is
Analytics Overview is a Store Analytics dashboard that brings together key performance signals for your selected app, country, and date range.
Instead of starting from separate reports, you can use Analytics Overview to check the main performance areas in one place, then continue to related reports for deeper analysis.
When to use Analytics Overview
Use Analytics Overview when you want to:
|
Goal |
How Analytics Overview helps |
|
Check overall app performance |
Review downloads, revenue, conversion, organic performance, and keyword visibility together |
|
Focus on a specific app |
Select one of your integrated apps from the app selector |
|
Analyze selected markets |
Use the country filter to review all countries or specific countries |
|
Review a selected period |
Use the date range filter to focus the dashboard on a specific timeframe |
|
Find where to investigate next |
Use the links in each section to open detailed reports |
What you can see in Analytics Overview
Analytics Overview includes the same main dashboard sections for integrated apps, but the metrics inside each section may change depending on the selected store and connected integrations.
|
Section |
What it shows |
|
Download Overview |
Total download data for the selected store. App Store apps may show App Store Total Download and Apple Ads Download. Google Play Store apps may show Google Play Store Total Download. |
|
Revenue Overview |
Revenue-related metrics for the selected store. App Store apps may show Sales and Proceeds. Google Play Store apps may show Revenue and Proceeds. |
|
Conversion Funnel Overview |
Funnel metrics based on the selected store. App Store apps may show Impressions and First-Time Downloads. Google Play Store apps may show Store Listing Visitors and Store Listing Acquisitions. |
|
Organic Performance Summary |
Average app ranking and average rating for the selected app and filters. |
|
Total Ranked Keywords |
The number of keywords your app ranks for during the selected period. |
Data availability
The data you see depends on your selected app, store, country, date range, and connected integrations.
|
Integration |
What it enables |
|
App Store Connect |
App Store download, sales, proceeds, rating, and related store performance data |
|
Apple Ads |
Apple Ads-attributed download data |
|
Google Play Console |
Google Play Store download, revenue, proceeds, store listing, and conversion data |
If an integration is not connected, some metrics may be unavailable, limited, or shown as zero.
Related links
Need more help?
If you have questions about Analytics Overview, contact your Customer Success Manager or reach the support team through live chat.