About AI Keyword Planner

AI Keyword Planner consolidates keyword discovery and campaign management into a single workflow. It gives you keyword recommendations based on either an app or a set of seed keywords, paired with organic and paid performance data, so you can evaluate and act on keyword opportunities without jumping between tabs.

This article explains what the AI Keyword Planner does and how the tool is structured. If you are ready to start discovering keywords, see Discover keywords by app or Discover keywords by keyword.

What the AI Keyword Planner does

AI Keyword Planner helps you:

Find keyword opportunities based on your app or seed keywords
Evaluate keywords using organic and paid performance data
Save keywords to lists for later use
Add keywords directly to ad groups or as negative keywords
Download keyword data as a CSV file

How the tool is structured

When you open AI Keyword Planner, you first see the landing page.

This page is your starting point for keyword discovery. It presents two discovery options: Discover by App and Discover by Keyword.

If you have previously saved keywords, the landing page also shows a section to continue with your saved keyword lists. You can click View Saved Keywords to open the most recently updated list.

Discovery flows

Discover by App generates keyword recommendations centered around a specific app. You select an app and a country, and optionally add seed keywords to guide the results. The recommendations reflect the app's context, relevance, and visibility in the App Store.

Discover by Keyword generates recommendations based on seed keywords you already know. You enter up to 10 keywords and select a country. The tool generates related keyword suggestions within the context of those keywords.

Both flows lead to the Keyword List page, where your recommendations and saved keywords are displayed in a table with performance metrics.

Keyword metrics

Each recommended keyword is shown with the following metrics:

Account Status: Shows whether the keyword is already present in your account.
Ranking: The selected app's organic ranking for the keyword, based on the previous day's data. Available in app-focused discovery only.
Paid Activity: Indicates whether at least one advertiser bid on this keyword the previous day.
Volume: The keyword's search popularity, scored from 5 to 100. Higher scores indicate greater search demand.
Difficulty: How difficult it is to rank for this keyword, scored from 0 to 100. Higher scores mean greater competition.
Ranked Apps: The total number of apps currently ranking for this keyword.

Campaign Group Selector

The Campaign Group Selector appears in the top-right corner of AI Keyword Planner.

It sets the context for your keyword data, including the Account Status column. The selector defaults to the campaign group with the highest spend in your account over the last 30 days. You can switch between campaign groups at any time, but switching during an active discovery session will reset the workflow and redirect you to the landing page.

Session behavior

AI Keyword Planner works on a session-based structure. If you leave the page, refresh the browser, navigate to another module, close the tab, or log out of the platform, your current session resets. Any unsaved discovery inputs and generated keyword results are cleared. Keywords you have already saved to a list are not affected.

What you can do with keywords

From the Keyword List page, you can take the following actions on selected keywords:

Save them to a keyword list
Add them to a search results ad group
Add them as negative keywords at the campaign or ad group level
Download them as a CSV file

Need more help?

If you have further questions, contact your dedicated Customer Success Manager or reach the support team via live chat.